9 Creative Ways to Share Your New Brand or Website with the World
You’ve established a new brand or a new website - congratulations! What a huge step you’ve taken to establish your brand presence and take your business to its next stage of growth and radiating impact.
You’re excited, your kids are pumped for you, your clients are supportive and your partner has sent you roses - but how do you tell the world? Maybe you’ve shared it on Facebook and Instagram, but the hype is beginning to dwindle (whomp, whomp).
Don’t be discouraged - hype is on the way! Today I’ve put together some creative and exciting ways to keep that momentum rolling, getting your followers engaged and your network singing your name!
Creative Ways to Showcase Your New Brand or Website
You shouldn’t have to celebrate alone - celebrate with your community! Here are a few ideas for sharing that joy and making your brand or website launch a fun experience for you and your followers.
Host an Exclusive Event
Host an exclusive virtual event leading up to the reveal, like an email challenge or mini-virtual conference. Brand the event, making it notable and unique in alignment with your company brand.
You can teach an exclusive workshop or invite peers to partner for a special mini-conference with energetic trainings. You could even host a giveaway, selecting one of your community members to participate in a free coaching sessions held live!
Host a Giveaway or Scavenger Hunt
Host a giveaway on launch day, featuring a scavenger hunt on your new website. Is there an Easter Egg hidden somewhere your followers can find? How many references to Gilmore Girls are there? The first 10 followers to guess correctly can receive something fun! Or, everyone who participates gets cast into a drawing for a free session, book or gift of some sort. The opportunities are endless!
Create an Exclusive Resource
Survey your audience and create a new opt-in only available the week of launch. What kind of support is your audience craving from you? What would they jump on if they had the chance?
Create a simple resource your followers would love and market it during the week of your launch. You’ll get traffic from your followers downloading your resource, they’ll be sharing it with others they know would love it, and you’ll be adding a marketable asset to your brand.
To increase the hype, you can make this resource available for free only during launch week - after that it will be archived for later use or transitioned into a paid product.
Tell Your Real Life Peeps
Tell people in real life. Put fliers in your local coffee shops, even put an ad in your local newspaper - you’d be surprised what can happen. Traditional avenues aren’t dead!
Create a Fun Video
Create a fun hype video for Tik Tok or IG reels. Snag a few business besties who are excited to support you and put together a video featuring each of you. Your besties will share the love with their audience, and it’s a fun way to add personality to your launch.
Send an Unboxing Experience
Send a branded unboxing experience to past, current and potential clients. This one takes a bit of planning and prep ahead of time, but is a great way to make your brand stand out. Your unboxing friends will be blessed by your thoughtfulness, and they’ll likely share videos of their unboxing experience with their community - win, win!
Share Your New Brand in Style
Be proud of how far your business has come, and showcase it on your feed. Share your logo big on your IG feed, like I did when I rebranded to Dawn & Delight in June of 2021! Remember, you’re not simply celebrating the new look of your brand or website - you’re celebrating how far you and your community have come, and how far you have yet to go from here.
Make it Easy to Share
Create sharing graphics for social media that makes it easy for friends and clients to spread the word. Ask your network to share in support - they’d love to! To sweeten the deal, you can offer a virtual coffee to any client or friend who shares your celebratory news on social media.
Celebrate in Real Life!
Celebrate in real life and share the whole thing! Launching isn’t just strategy and promotion - it’s a true celebration.
Take your team or clients (if nearby) or your family out for a fun night of celebration - and share the whole thing with your social community! Splurge for the ribeye and that extra slice of cake, then go mini-golfing afterward - have fun, show your personality, and get excited over your launch.
Most importantly, when you celebrate - your community will, too!
