Flourish! | Brand + Website Design
Cyndi, the founder, and psychotherapist of Flourish! reached out to me for a new website. After our first initial call and conversations, it was decided that it was time for a full brand refresh as well. And I’m just so delighted by how it turned out.
Cyndi’s mindfulness and whole-body approach to mental health is so refreshing and we worked hard with her brand to showcase the symbiotic nature of emotional, physical, and mental health. We used rich, nature-based colors and imagery to represent her values of kindness and a holistic approach, while still speaking directly to the hearts of her ideal clients and their desire to nurture themselves, ask for help, and know they can trust the person they've chosen to walk this journey alongside.
The final brand design feels elevated, inviting, and professional.
We then took that same approach broader and deeper as we worked together on website strategy and design. We chose images that allowed her potential clients to see themselves in what was depicted and feel like this was a place they could be seen and feel connected.
Here’s what Cyndi had to say about the project:
I really loved Shaina's energy, enthusiasm, ability to adapt, and come up with creative ideas to meet my needs. If you’re looking for a designer and choose to work with Shaina you will be heard and supported during the website design process as well as having a collaborative and creative partner. I Iove the new website look and layout and do not struggle any longer with making little and big changes on my own. And by focusing on the website I was able to hire 2 new therapists and am looking to hire more to fill the growing need.
With great photos of Cyndi and her team, floral elements, and fun illustrations, we brought life and energy to their website. And with a plan to lead website visitors to the exact right service to meet their needs, the strategy for the site is on point too. Flourish offers group programs, 1:1 services, online classes, and support groups, along with mindfulness training and nutritional support. I love their whole-body approach!
CLICK HERE TO VIEW THE LIVE SITE
Are you looking for a rebrand and custom website design of your own? I would love to help you the same way I helped Cyndi and the Flourish! team. Please visit my services page to learn more about my packages and how we can partner on a design project.
