A New Day is Coming for your Brand + Website

Identity-led Branding™ and Squarespace website design for therapists, coaches, and space-holders like you. It’s time for your online visuals to look and feel in alignment with the work you do in the world. More time, more clients, and more capacity is available for you!

LET’S DO THIS!

Click to watch!

You got into this business because you have a heart for service and a skill set that helps others.

And the folks you’ve partnered with have brought you so much joy and you know this is what you’re meant to do - the impact you’re meant to make.

Then...like most busy service providers, you get so focused on doing the work that your own business, marketing, visual assets, and website take a backseat. One day you realize that your website really doesn’t begin to communicate the magic you offer to the world and how brilliant you are.

You want your website to showcase your offers, your expertise, and your personality in a way that matches the caliber of all you bring to the table.

 Discover Your Deepest Why

Do you feel like your brand is outdated? Wondering how to bring more of YOU into your digital world? Identity-led branding is the answer, and uncovering your deepest why is the first step.

 

Introducing my Proven Branding & Website Design Method

 
 
 

It’s time to partner with a designer

A brand and website designer that will work 1:1 with you to help you discover your magic and ideal client, awaken your visuals breathing fresh life into your business, welcome in your growing audience on your website, and nourish your work from the inside out.

With over 8 years of business, and hundreds of other visionary entrepreneurs helped, I’ve streamlined my process and created a signature experience just for you. All Dawn Approach projects start with your very own Brand Delight Session.

 
 
 

Recent Project Showcase to Inspire You

Hello there, I’m Shaina

(Not the Twain…) Dawn & Delight Creative is a studio based on the belief that YOU are your own biggest differentiator. I help spaceholders align their brand visuals with their mission.

I believe that behind every successful woman is a substantial amount of coffee and a really good support system.

If you’re looking to ditch the DIY, get your time back and make your website the best 24/7 employee ever, then you’ve come to the right place.

What others are saying…

  • "The best thing I could have done for my business.”

    “Rebranding seemed terrifying, but after 7 years in this game it was the best thing I could have done for my business. Shaina was able to capture the essence of the multifaceted brand I’ve built over the years. This is my dream website come true!”

    — ADA ROJAS OF ALL THINGS ADA

  • "Totally reflects the essence of what we do."

    “Shaina was incredible to work with! She is a great listener, took time to get to understand me and my business, and created a logo, website and brand that is unique and totally reflects the essence of what we do. The end result has been that the right clients come through to us.”

    — CYNDI C. FLOURISH!

  • "She helped me get the exact vision I wanted to represent."

    “My experience with Shaina was so supportive for launching my new program. She helped me get the exact vision I wanted to represent up and running. The framework she created for my brand helped me see how powerful my message can be when said clearly. I highly recommend working with Shaina.”

    — CHRISTINA C.

  • "Exactly what my brain was envisioning!"

    “WOW WOW WOW! It's beyond perfect, yet I could have never articulated that THAT is what my brain was envisioning! I don't know how you do it but you're amazing! Definitely your superpower. I can't stop smiling!”

    — ARIELLE MIZE

Let’s Work Together

Squarespace website Restyle

For the therapist, coach or space holder who wants a custom look without the custom pricetag. This is for you if you need a Squarespace website you can be proud to share, built with a brand you already love.

SERVICE PROVIDER STARTER PACK

A mini brand kit and a one-page Squarespace website. This is for you if you want to skip the DIY and have your brand and website say “I’m open for business” clearly and confidently.

SUNRISE - STRATEGY & DESIGN

Strategy and visual brand identity for the space holder ready to rise! This is for you if you're craving clarity, cohesion, and confidence in every touchpoint. This is a brand built on your identity first.

READ, DISCOVER, + LEARN

visit the blog

 
Blog
8 Reasons to Consider Pivoting from Therapy to Life Coaching
Why You Should Have a Blog On Your Website (Yes, even if you’re a therapist!)
Your Brand is Speaking - What Does Your Brand Font Say About You?

Here’s what I know to be true…

Going through The Dawn Approach™ will help you:

- sell more with confidence, clarity, and intention, knowing that your brand and online home are welcome, informing, and communicating clearly

- scale and grow your business with the visual foundation in place, allowing you to launch faster, create new offers with ease, and know your marketing materials will land with your audience

- utilize strategies, tools, and visual guidelines to stay consistent and cohesive long-term, adding to your professionalism and bottom line.

Let's work together